Back to Blog
Le monde d’Hermès: where fashion, art, and innovation thrive in Lisbon's hidden oasis

Le monde d’Hermès: where fashion, art, and innovation thrive in Lisbon's hidden oasis

Author's picture
Aimee Serafim

After touring the world for a second consecutive year, Hermès found its way to Lisbon to introduce the latest edition of the Hermès magazine: ‘Le monde d’Hermès chapter II – the quest for planet Rocabar’.  

Based in Lisbon myself, I had the chance to visit the kiosk, and enjoy everything the event offered. It took place in the gardens of the MAAT museum, by the Tejo River.

My first stop was to visit the small orange kiosk, boasting the charm of a classic Parisian newsstand, to pick up my copy of the magazine.  

The kiosk attendant explained that this edition is fully interactive. All I had to do was download the Hermes app to my phone, point the phone’s camera at the little eye icon in the corner of the pages, and a hologram appeared! This hologram takes the form of a cute golden bird that provides information about the magazine's content, the technology behind it, and offers insight as to what’s inside. With this, we were welcomed to embark upon a captivating adventure, exploring the magazine's portrayal of Hermès' "audacious innovation, creative expression, and imaginative concepts".

By offering a glimpse into the diverse world of Hermès, this experience not only facilitated an exploration of the brand's rich history, but also served as an effective means of conveying the true essence of Hermès.

The magazine itself is a beautiful blend of fashion, art, and exceptional design, making it a wonderful example of interactivity-meets-creativity.  

A quick history of Hermès:

Hermès is known around the world for its iconic ‘Birkin’ bag.

The story of the Birkin bag began on a chance encounter on a flight in the 1980s.  

The actress Jane Birkin was sitting next to Jean-Louis Dumas, the chief executive of Hermès. During the flight, she lamented about the difficulty of finding a perfect leather weekend bag.  
She described her ideal bag to Dumas, and he took notes, inspired by her passion for quality and functionality.

This chance conversation led to the creation of a handbag that would become a symbol of luxury, elegance, and exclusivity. The Birkin bag was meticulously designed, handcrafted by skilled artisans, and was made from the finest materials. It featured a simple yet timeless design, with clean lines and a functional yet stylish silhouette.

The Birkin played a significant role in catapulting Hermès to global fame and establishing it as a legendary luxury brand. With its unique design and craftsmanship, the desire to own a Birkin quickly spread among the fashion elite. It became a status symbol, a representation of taste and affluence. The waiting list for a Birkin grew, and it remains to this day one of the most coveted and elusive accessories in the world.

Back to the event...

The event was filled with a variety of activities, each more delightful than the last. There were talented cartoonists, a vibrant flower stand, a Echo Gelato Lab stall providing delicious ice cream, live music, and even board games – all of which were complimentary. This may seem curious given Hermès' reputation as a selective and luxurious brand. Even the gift bag containing the magazine, and the napkin accompanying the ice cream were meticulously crafted to exude tasteful elegance. So, why offer these complimentary activities to the public? Perhaps Hermès aims to foster closeness with its audience.

The event was a triumph and a thoroughly enjoyable day!

I had the opportunity to connect with individuals who share my passion for fashion and art. However, the highlight of this splendid afternoon was the ice cream and the captivating live music! The ice cream stand offered incredible flavours, such as cantaloupe with ginger and watermelon with mint, and the live music featured the talented Varela brothers, Sebastião and Gaspar, who played the Portuguese guitar with exquisite skill.

Don't forget to follow our Instagram for more!

See you in the next blog,

This website uses cookies
This website uses cookies to improve user experience. By using our website you consent to all cookies in accordance with our Cookie Policy. Read more
Save & Close
Accept all
Decline all
Show details Hide details
Cookie declaration
About cookies
Performance cookies are used to see how visitors use the website, eg. analytics cookies. Those cookies cannot be used to directly identify a certain visitor.
Cookie report
Name Domain Expiration Description
_ga 2 years This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. By default it is set to expire after 2 years, although this is customisable by website owners.
_gid 1 day This cookie name is associated with Google Analytics. It is used by gtag.js and analytics.js scripts and according to Google Analytics this cookie is used to distinguish users.
Targeting cookies are used to identify visitors between different websites, eg. content partners, banner networks. Those cookies may be used by companies to build a profile of visitor interests or show relevant ads on other websites.
Cookie report
Name Domain Expiration Description
_gat_gtag_UA_72542595_1 1 minute This cookie is part of Google Analytics and is used to limit requests (throttle request rate).
loc 1 year 1 month Stores the visitors geolocation to record location of sharer
uvc 1 year 1 month Tracks how often a user interacts with AddThis
YSC Session This cookie is set by YouTube to track views of embedded videos.
VISITOR_INFO1_LIVE 6 months This cookie is set by Youtube to keep track of user preferences for Youtube videos embedded in sites;it can also determine whether the website visitor is using the new or old version of the Youtube interface.
IDE 1 year This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.
Functionality cookies are used to remember visitor information on the website, eg. language, timezone, enhanced content.
Cookie report
Name Domain Expiration Description
__atuvc 1 year 1 month This cookie is associated with the AddThis social sharing widget which is commonly embedded in websites to enable visitors to share content with a range of networking and sharing platforms. It stores an updated page share count.
__atuvs 30 minutes This cookie is associated with the AddThis social sharing widget which is commonly embedded in websites to enable visitors to share content with a range of networking and sharing platforms. This is believed to be a new cookie from AddThis which is not yet documented, but has been categorised on the assumption it serves a similar purpose to other cookies set by the service.
Unclassified cookies are cookies that do not belong to any other category or are in the process of categorization.
Cookie report
Name Domain Expiration Description
_fw_crm_v 1 year
Cookies are small text files that are placed on your computer by websites that you visit. Websites use cookies to help users navigate efficiently and perform certain functions. Cookies that are required for the website to operate properly are allowed to be set without your permission. All other cookies need to be approved before they can be set in the browser. You can change your consent to cookie usage at any time on our Privacy Policy page.
Cookies consent ID:
Cookie report created by Cookie-Script